Grocery eCommerce: Statistics & Insights Into The State of Breakfast Purchases

Breakfast makes up one of the more popular categories of eCommerce grocery products. In the last year, 48% of all online orders include breakfast products. Only two other grocery categories - baby products and paper and plastics - are more popular with eCommerce shoppers than in-store consumers. This index report will review the breakfast category sales growth over the past year, and highlight to CPG brands where there are opportunities to increase online sales.